How is voice search different from typing a search query on Google?

Typed searches return a list of links. Voice searches through Siri, Google Assistant, or Alexa return a single spoken answer or recommendation. That means voice search is all-or-nothing: either your business gets recommended, or a competitor does. There's no "position 2" in a voice response.

What do I need to do to show up when someone asks Siri to find a local business?

Siri primarily pulls from Apple Maps and Google. Make sure your business is listed correctly on Apple Maps (claim it at maps.apple.com), your Google Business Profile is complete and accurate, and your website has LocalBusiness schema markup. Siri also uses Yelp for reviews, so keep that profile updated too.

How many people in Northern Ontario use voice search to find local businesses?

According to research, over 55% of adults use voice search daily, and local business queries are among the most common. In Northern Ontario communities like Barrie and Orillia, voice search is especially common for on-the-go queries — "find a gas station near me" or "who delivers pizza in Midland" — situations where typing is inconvenient.

Does my Google Business Profile help with voice search results?

Yes — it's one of the most important factors. Google Assistant and Siri both use Google Business Profile data extensively for local voice queries. A complete GBP with your correct phone number, address, hours, and category dramatically increases the chance your business gets spoken as the answer.

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Voice Search

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Voice Search and Siri: What Northern Ontario Businesses Need to Know in 2026

Wesley Aulbrook, Founder, 705aiJanuary 3, 20266 min read

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