What is Generative Engine Optimization (GEO)?

Generative Engine Optimization is the practice of structuring your business information and website content so that AI-powered search tools — like ChatGPT, Google AI Overviews, Perplexity, and Siri — can find, understand, and recommend your business when customers ask relevant questions.

How is GEO different from regular SEO?

Traditional SEO focuses on ranking high in a list of links on Google. GEO focuses on being cited and recommended by AI systems that give direct answers. With SEO you compete for position 1 out of 10 links; with GEO you aim to be the one business an AI recommends.

Does my Northern Ontario small business need to do GEO?

Yes, especially if your customers are in the 705 region. Tourists planning trips to Muskoka and Collingwood, residents looking for contractors in Barrie, and locals searching for services in Orillia are increasingly using AI assistants. GEO is how you get in front of them.

How much does GEO cost for a small business?

The foundational steps — optimizing your Google Business Profile and writing FAQ content — are free. Professional GEO services from 705ai start at $249 CAD for the Essential package, which includes structured data setup and website optimization for AI discovery.

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What Is GEO? A Plain-English Guide for Northern Ontario Business Owners

Wesley Aulbrook, Founder, 705aiFebruary 3, 20267 min read

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