NAP & Citation Audit
Clean Up Your Business Information for AI
If your name, address, or phone number appears differently across the web, AI sees a low-trust signal. We find every inconsistency and fix it.
NAP stands for Name, Address, Phone — the three most basic facts about your business. When that information appears differently across the web — "St." in one place, "Street" in another; an old phone number from five years ago; a slightly different business name on a directory that imported it wrong — AI systems see inconsistency as a signal not to trust you. And businesses it doesn't trust, it doesn't recommend.
The Problem Most Businesses Don't Know They Have
Businesses with consistent NAP information across directories see significantly stronger AI search visibility than those with mismatched information.
AI systems cross-reference your information from multiple sources before deciding whether to recommend you. Inconsistency is a red flag — even if none of the individual listings are technically "wrong."
The problem is that most businesses have no idea how many places their information appears — or how many of those listings are outdated, wrong, or slightly off. Every time you moved, changed your number, rebranded, or got listed on a new directory without checking, a new inconsistency was born. Over years, it adds up.
What We Do
Audit
We scan 50+ directories, review platforms, and map services to find every place your business is listed — or should be listed but isn't.
Report
Every inconsistency is documented: wrong phone numbers, old addresses, name variations, missing listings, and duplicate entries.
Fix
We correct every listing to match your canonical NAP exactly — the same format, every time, everywhere.
Monitor
New directories appear, old listings resurface, and data providers push incorrect updates. We check for new inconsistencies over time.
Document
You receive your canonical NAP card — the exact, official format of your business name, address, and phone number to use on every future listing, form, and platform.
Learn why NAP consistency matters for AI search
We wrote a full breakdown of how AI systems use your NAP information — and what happens when it's inconsistent across the web.
Read: Why NAP Consistency Is an AI Search Issue, Not Just an SEO IssueLet's clean up your business information
A 30-minute conversation is all we need to get started. We'll audit your current listings and show you exactly what's inconsistent before we fix a thing.